With 433 million MAUs who tend to spend more than 2X as much as users of other platforms, you can guarantee that Pinterest has users that can boost your revenue, assuming that your target audience is in line with the specific users that Pinterest attracts.Ħ0% of Pinterest's global user base is composed of women, and you might be surprised to find out that a whopping 45% of people in US households with incomes over $100K are on the app. Pinterest is basically just screaming for e-commerce to commence. For example, someone might search for 'chocolate cake recipe' or 'living room decor.' In the example above, I created a board based on my search term 'social media marketing.'Īll in all, it's a great platform for people to get creative ideas and learn about new things that people, or businesses, come up with. Pinterest also has a search feature that allows users to find pins based on keywords.

For example, someone might have a board for all the recipes they want to try, or a board for ideas for their next home project. People can create 'boards' on Pinterest to organize their pins. Pinterest is especially popular for sharing photos of DIY projects, recipes, fashion, and home decor. Pinterest is a website and app where people can share photos and videos of things that interest them. However, all advertisements come at a cost, and not all platforms are created equal when it comes to their pricing scheme - so how much are Pinterest Ads in 2022?įirst, let's get a little background on Pinterest to give some reason behind the costs.

You might be surprised to find that Pinterest Ads actually can be very beneficial for ecommerce brands

While Pinterest is one of those places you can go to get lost in a bunch of images, it isn't exactly one of the places you immediately think of when you are building out your channel mix.

Best pinterest ads